Business review

As winter rolls on your imprinted promotional products should adapt to the season. That means that winter apparel is in – everybody wants to keep warm. This is also true for personalized corporate gifts, such as items you would give staff to encourage teamwork, morale and a unified professional image. Located in Central Ontario, Promos Canada has a great deal of experience with how the winter season can affect the impact of imprinted promotional products. Here are the company’s insights about what to pick to promote your brand in the cold – or not so cold – weather of the seaon.

Give Your Employees a Winter Image

If you have the budget you can provide imprinted products that become the first choice for casual wear. Instead of going for t shirts that will only get hidden under heavier clothes, look at parkas, fleece vests and jackets. This option is more expensive, but far more visible. If your business includes a great deal of travel or fieldwork, consider giving your employees branded outdoor apparel. This identifies them as members of your organization, committed to company-wide professional standards. Customers recognize the investment you’ve put in your employee. Promos Canada sells a variety of winter apparel along with functional work clothes for outdoor workers such as safety vests.

The Toque or Knitted Cap

Toques (what Americans call knitted caps) are a classic winter promotional item. A branded toque is an excellent choice for promotions on a budget. People wear them in cold weather, bringing your brand into the public. A knitted cap is also a low commitment promotional item – in other words, people rarely refuse them just because they already have one. Toques are available in a variety of colors and styles, making it easy to find one that suits your brand. This is practically a mandatory Canadian promotional product, but it has found great success in the US, too.

Try Fleece Layers

Like toques, fleece vests, jackets and shirts are things the average person can never have too many of. These are also excellent promotional choices because they can be worn in or outdoors, from the beginning right through to the end of the season. These are flexible clothing items so they’re quite popular. They can also serve as ways to maintain the company’s identity through the winter season, when consistent dress standards often fall prey to the realities of bundling up for the cold.

Buy For Your Region

Some places are colder than others. If your business is centered on the Pacific Coast, parkas aren’t going to do you much good unless you run a ski resort in the mountains. Instead, you’ll want insulated windbreakers and raincoats. A shell jacket can be an especially good choice because it provides room to add additional layers to taste.

If you keep all of the above points in mind, you can choose the perfect promotional clothing for the seasons: items that not only build your brand, but build genuine appreciation in gift recipients, be they current or customers, business partners or employees.

Promos Canada is a business promotional products company specializing in bulk promotional items, imprinted flash memory products and apparel for promotions and personalized corporate gifts.

Article Source: ArticlesBase.com - Winter Apparel: the Perfect Business Promotional Item for the Season