Business review

There are many types and styles of promotional bags to provide custom solutions for your marketing needs. Careful consideration of your application should be made to select the best options to suit your budget and achieve the kind of impact you want to make with the promotion. Cost, size, durability, and utility are all interrelated factors to take into account.

There is often a temptation to look for the lowest cost per unit available for a given item, but with imprinted bags there are so many other criterion to consider that the choice is not quite so simple. For single use vehicles such as small gift bags, shopping bags, and parts bags, the cost per unit can be minimized. But, consider the application; a larger shopping bag will not provide a very satisfying customer experience of it is too lightweight. Also consider that if you want your logo to be visible as a larger shopping bag is carried, it should be of a heavier weight construction with a handle to maintain its shape as it is picked up, which will cost more than a plastic t-shirt bag used for an entirely different application. The best recommendation here is to first consider what your application will look like and how it will be used, and then shop for the best price given these primary specifications.

The choice of size for your bags relate to their intended application. You want the bag to be large enough to be easily used for its intended purpose without items being crammed in too tightly and stressing the material.  You also don't want it to be too large, making it unnecessarily cumbersome or heavy. Also, consider the size of the surface available for imprinting; a very intricate printing design can benefit from a larger area, so for this purpose, err toward a larger size without getting too far out of hand.

If you are concerned about the experience of the person using the bag, then durability is a consideration. You probably do not want a bag that is both too large and too lightweight. It is easy for a larger bag to be filled with enough weight that it breaks open if it is not durable enough, so if you want the recipient to use it over and over again, then you will want to choose a more durable construction.  There is also another consideration here—that of the multiplying factor of time. If the bag promoting your business is durable enough and likely to be reused, then you get more exposure over time if the bag can hold up for long periods.

Knowing how the bag will ultimately be used would be a most helpful design consideration. This is easy with bags made for specific purposes, like backpacks, cooler bags, messenger bags, etcetera. But even here, durability and style are a factor. A stylish messenger bag is more likely to actually be used and will certainly make a good impression, but could possibly be more costly. It is harder to know how general purpose totes might be used, but utility is more important than style in this case.  Durability does not have to come at a premium, and this type of bag can provide a large area on both sides for imprinting.

Taking all these factors into account, you will be able to avoid costly errors and take the greatest advantage from your marketing dollar for promotional bags.

To find more innovative ways to build your brand though promotional items, promotional pens, promotional bags, business gifts, tradeshow giveaways and other promotional products visit the author’s website at www.USimprints.com.

Article Source: ArticlesBase.com - Promotional Bags to Fill Any Marketing Need